Dear Readers,
Earlier in the week I shared with you the invitation to
attend the grand opening of the Pulse boutique, if you weren’t able to make it,
you need to read this post.
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| The entrance of the Pulse boutique moments before the opening |
On Tuesday, I fought, the driver fought rush-hour
traffic and I arrived at Aziz Mall at 5:30pm for the grand opening of The Body
Shop brand new Pulse boutique. There was a crowd of expectant men women buzzing
with anticipation. It was a glam event complete with a green grass carpet,
high-tech spotlights, cameraman and photographers; it really did look like a
grand opening. Then the moment we’d all been waiting for arrived: the spotlights
came on and The Body Shop banner dramatically fell away amid applause to reveal
the shiny new boutique.
The VIPs made their way in followed closely by eager
customer and there were a few short and sweet speeches highlighting how The
Body Shop brand is different: against animal testing, for fair trade, community
conscious, and environmentally friendly to name a few. To complete the scene, pretty waitresses served us with scrumptious
finger food and refreshments while the customers browsed in the new
surroundings taking it all in.
The first thing I noticed was how much bigger than the Pulse
boutique was, and it was definitely a lot brighter. The entire marketing team
was very approachable, friendly and informative. A special shout out to Alaa
Abdullah who showed me around and informed me about the new products. I also
had the opportunity to speak with Qasar Qayyum the Middle East Franchise Account
Director who was had flown in for the opening of Pulse boutique in Jeddah. He
assiduously answered all my questions and queries and suggested I try out the
Honey Bronze shimmering dry oil (Review coming soon).
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| Qasar Qayyum the Middle East Franchise Account Director in front of the Ramdan gifts display |
It was refreshing to meet such a professional and
capable marketing team in Jeddah. They explained that the Pulse boutique brand concept
is Beauty with Heart, emphasising on a kind of beauty that isn’t skin-deep;
true beauty comes from the heart.
The brand concept really resonated with me, and I’m sure
other young women in the Middle East would agree. We love to pamper ourselves
with luxurious body butters and enhance our beauty with the latest make-up, but
we scorn when we are considered as ‘just another pretty face.’
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| 8 new body mists in a variety of fruity and fresh fragrances |
The youth today, like you and I, want to make a difference
in the world and a positive contribution in the community.I believe consumption with a conscience is a form of activism.
The Pulse boutique allows you to do just that, through their
Look Good, Feel Good, and just as importantly Do Good mantra! The Do Good
aspect really touched me, and it perfectly captures the essence of the Beauty
with Heart brand.
Look Good
The gorgeous cruelty-free make-up range at The Body Shop
not only help you look good, the products are carefully crafted using nature
sourced ingredients, free from animal-testing and without disgusting
ingredients such as fish scales or bug shells (do you know what’s in your
make-up?!) Personally, I love the Lily Cole - Puff On Radiance, and Lily Cole Lip and Cheek dome the products are great-but the packaging is simply adorable!
Lily Cole is a model, actress and an
activist who is aptly the Pulse brand’s global brand advocate; The Pulse
boutique also has female staff at hand to provide skin consultations and even a
makeover if you wish.
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| Lily Cole -Cruelty free make-up range |
Feel Good
I’m sure you know that when you make a loved one happy, it infuses
you in a warm glow that money can’t buy. The Pulse boutique is offering Ramadan/Eid gift packs which you can shower on your family friends and feel good
in the knowledge that you’ve made someone dear to you happy. So this Ramadan when you are invited to a Suhoor/Iftar why not take something that doesn't add to your hostess' waistline, take one of these thoughtful gift packs- there's something for every taste and budget.
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| Ramadan Gift packs at Pulse boutique, Jeddah |
Do Good
You may ask, Misha that sounds great, but how do I actually
Do Good, and what has it got to do with the Pulse boutique?
When you purchase The Body Shop’s products you contribute to
growth and welfare of local communities involved in the process. You can also
sign-up on petitions for a cause that you feel passionately about. For example, the gift bag that the marketing
team generously gave us helps create awareness about the ‘Stop $ex trafficking of children and young people’. The bag is
yours for life, unlike plastic bags which are an innocent looking menaces to the
environment.
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| A bag for life |
In short, other competitors may sell you make-up and
moisturisers, in other words hope in a bottle, but Pulse, in a
heartbeat offers you a globally holistic experience.
Pulse is where activism, beauty and community collide.
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| A big thank you to the marketing team for the great gift pack! |
This place is amazing.
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