Wednesday, 8 July 2015

ICONIC IFTAR Ramadan 2015

Dear Readers

I am excited to share with you some snips and snaps from the annual Ramadan Iftar event organised by ICONIC Middle East.

The venue, as usual was top notch: Sheraton Ballroom, located behind the Corniche Road, Jeddah.

I arrived early and had time to browse through the summer 2015 collection which is available in stores now, perfectly timed for your Eid or summer holiday shopping.

The ladies collection had gorgeous pieces from the resort chic collection with floaty dresses that could easily go from day to night with a statement necklace. The ICONIC Summer 15 collection showed influences from the 50s mid-century romance with primary colours such as red and yellow being used in embroidery, broad cuts and crochet detailing. A nod to the sixties was evident by the use ivory, green and black. Whereas the 70s shone through in eclectic prints and t-shirt designs.

Some of my favourite pieces are below:
Season mush have: Emerald green overlapping detail jumpsuit
Effortless chic printed sling backs

Add bling with leopard print mini dress

Super stylish Snake skin (faux) stilettos

Below you can see some items from the ICONIC Summer '15 collection for men, concentrating on a monochrome pallete of basic black,white and grey.

The grand buffet had something to satisfy very palette, from the Middle Eastern mezze platter, to Lasagna to Beef Stroganoff.

Here's the team that made it all happen.

Over all it was a wonderful event, can't wait for ICONIC's next collection!

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Tuesday, 3 March 2015

Breakfast at Le Concheur: A Review

Mouthwatering desserts at Le Concheur

Dear Foodies,

I was meeting up a friend for breakfast on a Saturday and I chose Le Concheur as the venue as I'd heard good things about it from the Jeddah Foodies group on Facebook.


Its located  unassumingly on Prince Sultan Street in Rawdah Dist, but the minute you walk in the bright airiness of the place takes your breath away.


Le Concheur has brought the famous Belgian chocolate to Jeddah!

There's an array of scrumptious looking chocolates, pastries and fresh bread sitting in the display that is sure to make your mouth water, and your eyes dance at the prettiness of it all.

Le Concheur interior

We sat upstairs, the decor is very white, bright yet clean and polished at the same time so it doesn't have the diner feel. My only complaint was that it was very chilly- North Pole cold, and I was dressed for Jeddah's sunny climate so I was a completely frozen chicken by the time I left.

Gorgeous crunchy green salad

We ordered french fries (don't ask I have random cravings), a gorgeous green garden salad  for my friend and beautifully light Belgian waffles topped with  fresh mixed berries and cream  dusted with a generous helping of powdered sugar for me.

Belgian waffles with  mixed berries

It deserves another picture it was that good !

The waffles were so light and airy,  almost delicate, you didn't end up with  an overstuffed bloated feeling after eating them. A must try.

I also ended up indulging myself with a Caramel flavoured smoothie, while my friend had fresh juice.

Decadent Caramel Smoothie

This is the place to go to on your cheat day, you won't regret it.

I look forward to trying out their other items on their breakfast menu soon inshallah.

Have you tried out Le Concheur yet, do let me know what you had.

Rating 4.5/5

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Sunday, 22 February 2015

Neutrogena Visibly Clear Spot Stress Control Daily Scrub Review

Dear Beauties,

Hope you are are enjoying the cool weather. As the seasons change, I like to alter my skincare regimen accordingly. As you may know I suffer on and off from acne, pimples breakouts, zits whiteheads, blackheads, whatever you want to call it :-(..

I am forever looking for a cure for acne, and its no use treating the symptoms you actually have to look at the causes.

One of the causes of acne is stress, whether it is from school, exams, work, deadlines, family obligations and general day to day life stress can cause acne.

One of the best ways to reduce stress is to

  • exercise,  
  • stop worrying and
  • finding sometime to unwind and relax on a daily basis.

In order to help us fight stress related acne, Neutrogena has come with a face wash called Visibly Clear Spot Stress Control Daily Scrub.

I have been using this for a few months now and I can say it is the strength, light enough to be used daily and strong enough to make a noticeable difference.

Suitable for acne prone oily/combination, sensitive skin. I have combination skin which is crazy sensitive and this didn't irritate it so I am super pleased!

What it claims to do:

The NEUTROGENA VISIBLY CLEAR® Spot Stress Control Daily Scrub contains microbeads to gently exfoliate skin whilst the powerful Microclear®technology unclogs pores allowing the formula to penetrate deep down and help clear spots. With green tea and cucumber it soothes the skin and it is gentle enough to use every day without drying the skin.


The green tea and cucumber combo smells great and has revitalising and relaxing effect. The skin tingles a bit so you can actually feel it working but it does not irritate. 
Skin feels squeaky clean and fresh
Daily usage will rid of black heads and white heads.


There aren't really any cons. i just want to say it doesn't completely rid you of your acne, but if the cause of your acne isn't skincare/topical causes it is not the product's fault. For example, if you have adult/teenage acne caused by hormonal changes/imbalances then it will not cure it- you will need to see a dermatologist for that.

Pro tip:

Apply it on your face before you brush teeth, and leave it on your face to do its magic while you brush your teeth you will feel your skin tingling,  rinse for super soft smooth skin. 


4.5 /5 It is one of the best face cleanser product I have tried in a while and for a very reasonable price.

You may also like to check out my other reviews of Skin care products below:

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Sunday, 8 February 2015

ICONIC SS15 Collection: Press Day at Park Hyatt Jeddah

Amazing views from the Sohba Ballroom at Park Hyatt, Jeddah
Dear Fashionistas,
Last Thursday I was invited to attend a private preview of ICONIC Spring Summer 2015 Collection at the Sohba Ballroom in Park Hyatt Jeddah. Read on as I reveal the great fashion finds the collection has in store for you..

Nautical theme- love the white embroidered dress with crochet lace
The theme was nautical featuring  stripes ans  key pieces in red, white  and blue. There were also sporty influences with many pieces featuring jersey material, numbers or a more playful cut. I could easily see myself lounging at a resort in one of their embroidered summer dresses with crochet lace detailing, as it has such  a light and airy feel to it.

Lemon yellow and sky blue were the rage
Emphasis was placed on simple elegant cuts, with carefully crafted detailing to add embellishment, I love this embroidered jacket as it can easily be used to dress up other more casual pieces in the collection.

Bite Me!

Edgy statement T-shirst like the ones above are the current trend, and I expect these will sell out fast.

Ice cream candy colours a nod to the 1960s

Cooling sorbet colours for summer in simple cuts rounded off the collection making it a sure-fire hit among the fashionistas on a budget, who are keen to emulate the colour and design en vogue in the fashion weeks in Paris, Milan and New York.

A jumpsuit for spring

Where would spring/summer be without flowers- the SS15 collection has very pretty feminine pieces in full bloom.

Statement necklaces, animal print accessories are here to stay for SS15.
ICONIC SS15 has animal prints handbags and shoes as seen on catwalks worldwide

Peach and mint green statement necklace- beautiful  colours for this season
I liked these pastel coloured line shirts as part of the men's collection perfect for the Saudi Summer which seems set on making an early entry this year in Jeddah.
Pastel coloured linen shirt perfect for the boys in summer

Finally, a big thank you to the ICONIC team that made this fabulous fashion event possible.

From right to left: Sarfaraz, Rushdee, Ola, Rohit, Tushar, Aly, Abdul Mateen

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Tuesday, 23 December 2014

Blogged:ICONIC December Shopping Haul ( Jeddah Fashion Post)

Dear Readers,

I am excited to share with you the goodies I bought in my last shopping trip to ICONIC.

Although ICONIC has been in town a while I tend to have my go-to brands which I frequent all the time; After this shopping trip I have decided to add the ICONIC store to my favourite stores list.

So without further ado here are  my pics:

I have been looking for the perfect silky texture printed harem pants, ones that aren't too casual so no jersey material or too bling, so no gold/silver animal print. At last I found the ONE I was looking for in ICONIC.

The geometric print is blend of red and navy blue over a neutral cream background not too busy or bland, it was just right. These roomy pants are  extremely comfortable to wear and yet give a dressed up look, can be worn to work, school, and while hanging out with friends.

I bought an oversize sleeveless sheer white top, to go with it-I loved the gold detailing on the collar, it added an edge to it, and I like the hi- lo cut, it has ample material in the back to cover your bum and maintain your modesty. There are fanned pleats in the back which add to the flowy nature of the top and give it a feminine silhouette.

I love the clink of metallic bangles perfect for accessorizing on the weekend.

Last but not least, these chunky duo knuckle  ring set has received numerous compliments since I got them! I simply can't stop wearing them.

I hope you liked my  ICONIC shopping haul!

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