Fabulous Launch Event: Liu Jo and Furla have Arrived In Jeddah In Style

Dear Readers,

I was invited to attend the launch of two luxury Italian brands Liu Jo and Furla who have collaborated with Globe Retail and Golin Harris to open up their second stores in KSA in Jeddah.

The flagship stores are located in one of Jeddah's most exclusive and glamorous shopping areas, Stars Avenue Mall.

 The stores are located on the first floor of Stars Avenue Mall near the Gate A entrance. The space in front of the stores had been transformed with a podium, canopy, lights, white orchids and daisies; attentive waiters who were serving tasty hors d'oeuvres and drinks to the crowd of fashionistas eagerly awaiting the unveiling ceremony of the two stores.

There were introductory speeches by the VIPs from Furla, Lio Jo and Globe Retail, and representatives of the media and female fashion bloggers were attentively given favourable spots so that we could take pictures.

Amid drum roll and trumpet sounding music, the curtain was drawn to reveal the shiny new stores, and at that moment, there were ‘indoor fireworks’ , and the crowd ‘oohed’ and 'aahed’ in surprise, as fake smoke was blown in front of Furla’s display to add to the magic of the evening.

Models draped in white abayas and lace scarves, towered above me in high heels as they walked around sporting Furla’s handbags- this was a great touch as everyone got to see how the bag would look as arm candy.

 I was lucky enough to be able to interview the CEO of Furla, Eraldo Poletto, who when asked to describe the target customer, eloquently stated that his brand was more about the customer who had the cheerful contemporary fun-loving attitude which was embodied by Furla. When I asked to they have a specific brand ambassador, he said that “All of Furla’s customers were their brand ambassadors”. What lovely seintiment, don’t you agree? He also so expressed belief in the beauty, elegance, and sophistication of Middle Eastern women and felt sure they would appreciate what Furla had to offer.

Liu Jo is an extremely feminine and glamorous clothing line. Focused on details which enhance the femininity present in every woman, Liu Jo translates it into an elegant style rich in glamour.

Cristionao, the Marketing and Communication officer of Liu Jo said “Our attempt is to combine a selection of the best material and a painstaking and scrupulous care for details. We are flexible yet pragmatic, adapting to the market with a style both focused on fashion and its continuous development. We look forward to a very positive and successful operation in Saudi Arabia.”

Check out the pics from the event below.

Fireworks!

A model posing with the red and zebra print collection- hot!

Model sporting a bright Furla bag-stunning

Furla's bags in the season's latest colours

Furla accessories, chunky necklaces and bracelets, love the animal print cuffs,

Liu Jo-Jeans collection tshirt with beaded embellishment

Liu Jo display

The Black lace on nude look: gorgeous! by Liu Jo

Kate Moss advertising campagin for Liu Jo

Models strutting their stuff

Bold red, black and zebra combo in bags and scarves by Furla

Latest PVC trend at Furla shiny bright colours

Awesome goodies from Liu-Jo love the pink pouch so convenient when you just need your mobile, and Lio Jo wallet/clutch- wonderful soft material and exquisite craftsmanship

Cute Freebie: Candy Bag from Furla

Furla Candy bag opens up to reveal a USB! Chic technology

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